Côtes du Rhône: the next generation - Côtes du Rhône in 2010
200 Professionals and experts took part in considering the future of the industry in 2010.
10 strategic ventures have been set up to face the challenges of tomorrow:
• improving quality, developing the traceability of products while taking into account the expectations of the consumers and respect for the environment.
• Improving the coherence and effectiveness of the tools for checking beforehand/after (including auto checking)
• Strengthening before/after partnership and improving management of the market.
• Protecting and preserving the wine-making heritage.
• Significantly improving the qualifications of the men
• Improving the imagein France by developing communication, promotion and tourism in the wine-making trade.
• Developing market shares in France, segmenting the supply and attracting new consumers.
• Increasing export sales by significantly developing the means (collective and firms) to reach 40% of the sales.
• To improve competition between wine-making firms and ensure their durability.
• Implementing a real internal and external information policy
